Adobe Firefly vs Bing Image Creator

Adobe Firefly and Bing Image Creator are both AI Art & Drawing tools (Image Generation). Below: what each costs, what it does well, its biggest catches, and who should pick which, all from public sources rather than our own testing.

Side by side

Adobe FireflyBing Image Creator
CategoryAI Art & Drawing · Image GenerationAI Art & Drawing · Image Generation
PricingFree tier: yes (limited). Standard $9.99/mo, Pro $19.99/mo, Pro Plus $49.99/mo, Premium $199.99/mo. (checked Oct 10, 2026)Free (15 fast creations/day, 200 prompts/24h). (checked Oct 11, 2026)
Pros
  • Positioned as commercially safer AI, trained on licensed content
  • Standard image generation is unlimited on paid plans
  • Tight integration with Photoshop and Adobe Express
  • Free with a Microsoft account
  • 15 fast creations a day, then unlimited slower ones
  • Includes image editing
Catches
  • Video, audio, translation and partner models all use credits, so costs get unpredictable
  • Credits reset monthly and don't roll over
  • Reviewers rate Firefly's own image quality below Midjourney's
  • Now runs Microsoft's MAI-Image models, not DALL·E as the listing says
  • Capped at 200 prompts per 24 hours
  • Extra fast creations need Microsoft Rewards points
Best forAdobe users who need commercially safe images inside their workflow.Free, casual image generation.
Skip it ifYou want the most striking art and don't use Adobe apps.You need fine control or a commercial pipeline.

Which should you pick?

Pick Adobe Firefly if…

you fit this: adobe users who need commercially safe images inside their workflow.

But not if: you want the most striking art and don't use Adobe apps.

Watch out for: Video, audio, translation and partner models all use credits, so costs get unpredictable.

Pick Bing Image Creator if…

you fit this: free, casual image generation.

But not if: you need fine control or a commercial pipeline.

Watch out for: Now runs Microsoft's MAI-Image models, not DALL·E as the listing says.

More options

Sources

Adobe Firefly

Bing Image Creator

Pros, catches and prices are compiled from public sources (official pricing and docs pages, published reviews, user reports), not hands-on testing. Prices change often, so check the vendor page before you buy.