Best AI tools for sales teams

8 AI tools that fit the work salespeople and sales teams actually do, grouped by task. Tasks are ordered by how central they are to the job; inside each task, tools are ordered by aitrove popularity. That's not a quality ranking: we compiled every review from public sources (pricing pages, docs, published reviews, user reports), not hands-on testing.

Call notes · Live call coaching · Outreach writing · Personalized video · Automation

At a glance

ToolTaskBest forBiggest weaknessFree tierStarting price
Otter.aiCall notesTeams who want searchable transcripts of every call.Faces a federal class action alleging its notetaker auto-joined meetings and recorded without consent. Core claims survived dismissal in Aug 2026YesFree tier: yes (300 min/mo). Pro $8.49/mo billed annually ($16.99 monthly). (checked Oct 10, 2026)
FathomCall notesIndividuals who want a free notetaker for Zoom/Meet/Teams.A visible 'Fathom Notetaker' joins your calls. Bot-free capture is a paid Mac-only betaYesFree tier: yes. Team $15/user/mo annual ($19 monthly), 2-user min. Business $25 annual ($34 monthly). (checked Oct 10, 2026)
GranolaCall notesBack-to-back callers who hate meeting bots.The capture is silent, so you have to tell everyone you're transcribing (it matters in all-party-consent places)YesFree tier: yes (limited history). Business $14/user/mo, Enterprise $35/user/mo. (checked Oct 10, 2026)
Amotions AI (Emotional intelligence AI for live calls)Live call coachingSales teams wanting live call coaching.Paid seats run $49 to $349/seat/mo, billed annuallyYesFree tier: yes. Starter $49, Professional $99, Advanced $189, Power $349 per seat/mo (annual). (checked Oct 11, 2026)
GrammarlyOutreach writingProfessionals and non-native English writers who write all day.$12/mo only applies on annual billing ($144 upfront). Reviews report $30 for month-to-monthYesFree tier: yes. Pro $12/mo billed annually (reviews report $30 month-to-month). 7-day free trial. (checked Oct 10, 2026)
Copy.aiOutreach writingB2B teams automating repeatable go-to-market content.No free plan. The cheapest tier is $29/mo ($24 annual)NoFree tier: no. Chat $29/mo or $24/mo billed annually. Growth $1,000/mo (annual). (checked Oct 10, 2026)
HeyGenPersonalized videoMarketers making talking-head and localized videos.Avatar IV/V uses 20 credits per minute, so Creator's 600 credits go fast (per reviews)YesFree tier: yes (3 videos/mo). Creator $29/mo (600 credits), Pro $49/mo. (checked Oct 10, 2026)
ZapierAutomationNon-developers connecting lots of SaaS apps.Every successful action counts as a task, so multi-step Zaps burn through themYesFree tier: yes (100 tasks/mo). Professional from $19.99/mo billed annually ($29.99 monthly), 750 tasks. (checked Oct 10, 2026)

"Free tier" comes from each tool's pricing line; "Not stated" means our source didn't say. Prices include the date we checked them.

Call notes

1. Otter.ai

Best for: Teams who want searchable transcripts of every call.

Pros

  • Live transcription with speaker identification for Zoom, Teams and Meet
  • The free plan includes 300 transcription minutes a month

Cons

  • Faces a federal class action alleging its notetaker auto-joined meetings and recorded without consent. Core claims survived dismissal in Aug 2026
  • Free gets only 3 lifetime file imports

Skip it if: You record sensitive calls or work in all-party-consent settings.

Price: Free tier: yes (300 min/mo). Pro $8.49/mo billed annually ($16.99 monthly). (checked Oct 10, 2026)

Full Otter.ai review · Otter.ai alternatives · Otter.ai vs Fathom · Otter.ai vs Granola

Sources for Otter.ai

2. Fathom

Best for: Individuals who want a free notetaker for Zoom/Meet/Teams.

Pros

  • The free plan includes unlimited recordings and instant summaries
  • Integrations with LLMs and CRMs

Cons

  • A visible 'Fathom Notetaker' joins your calls. Bot-free capture is a paid Mac-only beta
  • Free caps advanced AI summaries and action items at 5 calls/month

Skip it if: You can't have a bot visible on sensitive calls.

Price: Free tier: yes. Team $15/user/mo annual ($19 monthly), 2-user min. Business $25 annual ($34 monthly). (checked Oct 10, 2026)

Full Fathom review · Fathom alternatives · Otter.ai vs Fathom · Fathom vs Granola

Sources for Fathom

3. Granola

Best for: Back-to-back callers who hate meeting bots.

Pros

  • No bot joins your call. It captures audio from your device
  • Turns your rough notes into clean ones after the meeting

Cons

  • The capture is silent, so you have to tell everyone you're transcribing (it matters in all-party-consent places)
  • Doesn't keep audio, so there's no playback to check the notes against

Skip it if: You need recordings or playback, or can't easily get consent.

Price: Free tier: yes (limited history). Business $14/user/mo, Enterprise $35/user/mo. (checked Oct 10, 2026)

Full Granola review · Granola alternatives · Otter.ai vs Granola · Fathom vs Granola

Sources for Granola

Live call coaching

4. Amotions AI (Emotional intelligence AI for live calls)

Best for: Sales teams wanting live call coaching.

Pros

  • Real-time sales coaching that reads tone and emotion, not just words
  • No meeting bot: a private overlay for Zoom, Teams, Meet and phone calls

Cons

  • Paid seats run $49 to $349/seat/mo, billed annually
  • Results claims on the site are customer-reported

Skip it if: You only need transcripts and notes.

Price: Free tier: yes. Starter $49, Professional $99, Advanced $189, Power $349 per seat/mo (annual). (checked Oct 11, 2026)

Full Amotions AI (Emotional intelligence AI for live calls) review · Amotions AI (Emotional intelligence AI for live calls) alternatives

Sources for Amotions AI (Emotional intelligence AI for live calls)

Outreach writing

5. Grammarly

Best for: Professionals and non-native English writers who write all day.

Pros

  • Real-time grammar, clarity and tone fixes in most apps you already write in
  • The free plan is genuinely usable for basic correctness

Cons

  • $12/mo only applies on annual billing ($144 upfront). Reviews report $30 for month-to-month
  • AI prompts are capped, even on Pro

Skip it if: You write occasionally. Free, or the chatbot you already pay for, is enough.

Price: Free tier: yes. Pro $12/mo billed annually (reviews report $30 month-to-month). 7-day free trial. (checked Oct 10, 2026)

Full Grammarly review · Grammarly alternatives

Sources for Grammarly

6. Copy.ai

Best for: B2B teams automating repeatable go-to-market content.

Pros

  • The Chat plan covers 5 seats with unlimited chat words
  • Access to OpenAI, Anthropic and Gemini models in one place

Cons

  • No free plan. The cheapest tier is $29/mo ($24 annual)
  • Workflows jump to $1,000/mo, billed annually, with nothing in between

Skip it if: You're a solo writer. A $20 chatbot does the same job.

Price: Free tier: no. Chat $29/mo or $24/mo billed annually. Growth $1,000/mo (annual). (checked Oct 10, 2026)

Full Copy.ai review · Copy.ai alternatives

Sources for Copy.ai

Personalized video

7. HeyGen

Best for: Marketers making talking-head and localized videos.

Pros

  • Strong AI avatar video and translation
  • The free plan gives 3 videos/month (up to 1 min) with Avatar IV access

Cons

  • Avatar IV/V uses 20 credits per minute, so Creator's 600 credits go fast (per reviews)
  • Failed renders can still use credits, and users report hidden caps

Skip it if: You need transparent billing and responsive support.

Price: Free tier: yes (3 videos/mo). Creator $29/mo (600 credits), Pro $49/mo. (checked Oct 10, 2026)

Full HeyGen review · HeyGen alternatives

Sources for HeyGen

Automation

8. Zapier

Best for: Non-developers connecting lots of SaaS apps.

Pros

  • The broadest app-integration catalog for no-code automation
  • A free tier with 100 tasks/month

Cons

  • Every successful action counts as a task, so multi-step Zaps burn through them
  • Overage is on by default for newer accounts, billed at 1.25x

Skip it if: You run high-volume automations on a budget.

Price: Free tier: yes (100 tasks/mo). Professional from $19.99/mo billed annually ($29.99 monthly), 750 tasks. (checked Oct 10, 2026)

Full Zapier review

Sources for Zapier

Head-to-head comparisons

More roundups

Pros, catches and prices are compiled from public sources (official pricing and docs pages, published reviews, user reports), not hands-on testing. Prices change often, so check the vendor page before you buy.